The Future-Ready IR Playbook: Benchmarking Best Practices, Digital and AI Tools

An onsite training course delivered in partnership with DIRF.

Onsite training course, Nicolai Eigtveds Gade 8, Copenhagen
27 November 2025


This course is designed to equip Investor Relations professionals with the knowledge and tools to thrive in today’s rapidly evolving financial ecosystem. 

Participants will learn to position the IR function within the broader capital markets context, build a practical IR toolkit with best-practice examples, and navigate the changing communications landscape shaped by new regulations, information inflation, and digital media.

Through real-world cases, they will discover how to design and evaluate effective digital and social strategies, ensure consistency and compliance across channels, and respond to emerging risks such as fake press releases. 

The programme also explores how AI can enhance the relevance, consistency, and credibility of investor communications, enabling participants to strengthen their IR literacy and confidently adapt their strategies to the demands of a digital and AI-driven era.

This 1-day training course will be complemented with some use cases led by Academy experts.

The training is addressed to seasoned IROs and Directors.

Faculty: 

Bart Verhulst, Digital entrepreneuer 
Robin Jansen, IR Director, JDE Peet’s