Artificial Intelligence and the Use of Social Media for IR

Harnessing Artificial Intelligence and Social Media for Effective Financial Communications


Virtual Classroom, 25 and 26 June 2024
Training schedule: from 9:30 to 13:00 CEST


Background
T
he investor relations landscape has drastically changed. The growing number of issuers, fully digitised investor communications, and fragmented online channels are requiring IR professionals to adopt technology in order to get the word out, become more efficient, and cultivate investor attention and trust.

A new challenge for IR teams is artifiial intelligence (AI). Can it brief efficiency and effectiveness to IR processes? Or is there a cost of caution being ignored?

Description
The first half-day session emphasizes the importance of understanding AI's role in maintaining transparency, accuracy, and engagement with stakeholders in an evolving landscape. Through a structured framework, interactive discussions, and real-world case studies, participants will grasp the potential of AI tools in optimizing financial communications, improving decision-making processes, and bolstering investor confidence.

The second half-day session explores community-building techniques, leveraging investment communities on social media, and maximizing the impact of newsletters for delivering timely updates to stakeholders.

Who should attend

This training session is tailored for investor relations managers aiming to harness the power of artificial intelligence (AI) and social media in their financial communications strategies.


Faculty

Bart Verhulst

CommTech Enterpreneur

Olivier A. de Goeij
Digital Marketing Manager
HC Andersen Capital

Daniel J. Bertelsen
Digital Marketing Manager
HC Andersen Capital

Tue Østergaard
Chief Executive Officer
HC Andersen Capital